Beauty Industry

Solazyme Launches Algenist Skincare

Two new Algenist skincare kits will be offered at 146 Sephora inside jcpenney stores.

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By: Jamie Matusow

Editor-in-Chief

Solazyme Inc. announced the expansion of Algenist Solazyme’s microalgae-based luxury skincare line, to include 146 Sephora inside jcpenney locations throughout the US. Since 2006, Sephora inside jcpenney stores have given customers access to a multitude of top brands in makeup, skincare, fragrance, and accessory products, which are all easily accessible in their central location within jcpenney department stores, according to the company.

“Sephora is a visionary beauty retailer who has been fundamental in Algenist’s growth since launch,” said Frederic Stoeckel, senior vice president & general manager, Solazyme Health Sciences. “After a successful worldwide debut, our partnership with Sephora inside jcpenney was a natural progression for the brand’s expansion, which will allow us to access an entirely new customer base of savvy, contemporary shoppers in one of the largest retailers in the country.”

For a limited time, customers can purchase Algenist’s Regenerative Anti-Aging Solution Set, a value offer that includes the 30ml Algenist Concentrated Reconstructing Serum and deluxe trial sizes of the Algenist Gentle Rejuvenating Cleanser and the Algenist Regenerative Anti-Aging Moisturizer. This month Algenist also launched its Wrinkle Reduction Discovery Set, an introductory offer featuring deluxe trial sizes of the Algenist Concentrated Reconstructing Serum, the Algenist Gentle Rejuvenating Cleanser, and the Algenist Regenerative Anti-Aging Moisturizer.

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